Big Brands

Big Brands explores the stories behind some of the world's most fascinating, iconic businessesùhow they started, their successes and failures, and how they have changed the global marketplace. Readers will learn about the business plans, marketing strategies, and advertising campaigns of Amazon, McDonald's, Minecraft, and Samsung. Each title also examines the people behind the brands' prominence, including founders, consumers, brand developers, and other key contributors.

SPECIFICATIONS

Grade Level
5
Trim Size
8 7/8" x 10 5/8"
Page Count
32
Dewey Number
338.76

FEATURES

Colour Photographs, Further Reading, Glossary, Index, Photo Captions, Side Bars, Table of Contents

BINDING


Titles in This Series (Total of 4)

Book TitleISBN #CopyrightCDN ListDisc. %Disc. PriceStatus
Amazon: The Business behind the "Everything" Store97815124058802016  $28.6020%$22.88 Available
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McDonald's: The Business behind the Golden Arches97815124059032016  $28.6020%$22.88 Available
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Minecraft: The Business behind the Makers of Minecraft97815124058972016  $28.6020%$22.88 Available
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Samsung: The Business behind the Technology97815124059102016  $28.6020%$22.88 Available
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